LEGO is preparing for this Christmas with more than 70 new s
Oct 26, 2024 4:38:17 GMT -6
Post by sujanakhatun on Oct 26, 2024 4:38:17 GMT -6
For this Christmas , the LEGO Group has presented more than 70 products of the 361 new products that they launch each year , all of them characterized by a great diversity of themes. With the aim of ensuring that all boys and girls of any age can play with their ideal set, LEGO has once again opted for innovation and play experiences that inspire both children in the family and adults.
This year, LEGO is expanding its offering with some of its iconic lines such as LEGO City, LEGO Technic, LEGO Duplo and LEGO Ninjago, which offer everything from building challenges to role-playing games that are vital for developing STEM disciplines and social skills in childhood.
Among the other great new products available this year, ideal for video game lovers, are sets inspired by classic and modern video game titles that allow you to recreate wordpress web design agency your favorite scenes off-screen. Some of the most notable licenses include LEGO Minecraft, LEGO Animal Crossing, LEGO Super Mario, LEGO Sonic the Hedgehog, and LEGO Fortnite.
The brand also maintains its commitment to popular culture licenses, with more than 20 available, including LEGO Star Wars, LEGO Harry Potter, and LEGO Jurassic World, aimed at different interests. The famous Advent Calendars of LEGO City, LEGO Friends, LEGO Star Wars and others also arrive to accompany the little ones in the family in the wait for Christmas.
Another of the most notable new features from LEGO this year is the collaboration with Nike, with whom it has created a set that explores creativity and design, and the collaboration with singer Pharrell Williams , with the creation of the set "Over the Moon" inspired by his life.
Christmas time as the most important
Christmas is the most important time for the toy industry and with it just around the corner, LEGO is already preparing to face the great challenge of capturing the attention of consumers in a context marked by digitalization and the demand for sustainable, value-based and innovative products. Now, with 11.4% of the value of the toy market in Spain, a growth of 2.6 points compared to the previous year , the LEGO Group faces the Christmas season with optimism.
«This starting point helps us to see the Christmas campaign with optimistic eyes, since we are in a market defined by seasonality for toy companies, which make almost 45% of their turnover in the last two months of the year. We owe all this to our fans, to the important launches we have this year, and of course, to our commitment to innovation and diversity of audiences, creating play experiences that adapt to the tastes of boys, girls and adults of any age, origin, sex or condition», explains Vincent Plane, Country Manager of the LEGO Group for the Iberia region.
For her part, Pilar Vilella, Brand Director France Iberia at LEGO, highlights : "Expectations for the Christmas campaign are very positive since the business results we have until September tell us of double-digit growth, so we want to thank all the fans who have accompanied us this year and who will continue to accompany us in the final stretch with a campaign that is going to be super interesting because we have more than 350 new products."
LEGO unleashes the Superpower of play in its Christmas campaign
For this Christmas, LEGO has launched its “Play is Your Superpower” campaign , which encourages families to rediscover the power of play in child development and family well-being. During the holidays, the LEGO Group will be present at various activities , including its Fan Factories in shopping centres and its participation in Juvenalia 2024 at IFEMA MADRID, where children and adults alike will be able to enjoy its most recognised play lines and its latest innovations.
This year, LEGO is expanding its offering with some of its iconic lines such as LEGO City, LEGO Technic, LEGO Duplo and LEGO Ninjago, which offer everything from building challenges to role-playing games that are vital for developing STEM disciplines and social skills in childhood.
Among the other great new products available this year, ideal for video game lovers, are sets inspired by classic and modern video game titles that allow you to recreate wordpress web design agency your favorite scenes off-screen. Some of the most notable licenses include LEGO Minecraft, LEGO Animal Crossing, LEGO Super Mario, LEGO Sonic the Hedgehog, and LEGO Fortnite.
The brand also maintains its commitment to popular culture licenses, with more than 20 available, including LEGO Star Wars, LEGO Harry Potter, and LEGO Jurassic World, aimed at different interests. The famous Advent Calendars of LEGO City, LEGO Friends, LEGO Star Wars and others also arrive to accompany the little ones in the family in the wait for Christmas.
Another of the most notable new features from LEGO this year is the collaboration with Nike, with whom it has created a set that explores creativity and design, and the collaboration with singer Pharrell Williams , with the creation of the set "Over the Moon" inspired by his life.
Christmas time as the most important
Christmas is the most important time for the toy industry and with it just around the corner, LEGO is already preparing to face the great challenge of capturing the attention of consumers in a context marked by digitalization and the demand for sustainable, value-based and innovative products. Now, with 11.4% of the value of the toy market in Spain, a growth of 2.6 points compared to the previous year , the LEGO Group faces the Christmas season with optimism.
«This starting point helps us to see the Christmas campaign with optimistic eyes, since we are in a market defined by seasonality for toy companies, which make almost 45% of their turnover in the last two months of the year. We owe all this to our fans, to the important launches we have this year, and of course, to our commitment to innovation and diversity of audiences, creating play experiences that adapt to the tastes of boys, girls and adults of any age, origin, sex or condition», explains Vincent Plane, Country Manager of the LEGO Group for the Iberia region.
For her part, Pilar Vilella, Brand Director France Iberia at LEGO, highlights : "Expectations for the Christmas campaign are very positive since the business results we have until September tell us of double-digit growth, so we want to thank all the fans who have accompanied us this year and who will continue to accompany us in the final stretch with a campaign that is going to be super interesting because we have more than 350 new products."
LEGO unleashes the Superpower of play in its Christmas campaign
For this Christmas, LEGO has launched its “Play is Your Superpower” campaign , which encourages families to rediscover the power of play in child development and family well-being. During the holidays, the LEGO Group will be present at various activities , including its Fan Factories in shopping centres and its participation in Juvenalia 2024 at IFEMA MADRID, where children and adults alike will be able to enjoy its most recognised play lines and its latest innovations.